Kaleidoscope Marketing & Communications Incorporated

It takes a strategy to reach a goal! Consider a strategy as a road map that details where your organization plans to go and how you will get there. The more efficient the road map (strategy), the higher likelihood of success and exponential growth your company will experience. Build a strong foundation, with short- and long-term objectives and you will be rewarded with stronger programs, measurable results and increased market share.

A critical component to any strategy is compiling the market research. This allows you to make informed decisions as to the direction of your go-to-market plan. You need to understand the trends in the market, attitudes of existing and potential customers, the competition, and other external factors that may affect your business.

There are three basic marketing strategies needed to grow a business:

1 - Increase the number of customers
2 - Increase the average transaction amount
3 - Increase how often they buy

Every marketing strategy should be measured by its ability to directly impact and improve upon each of these three factors. Increasing only one factor will produce linear business growth. Increasing all three factors will produce geometric business growth.

The marketing plan brings together the research, the business objectives and the organization�s strategic plan. The result will effectively launch new brands or products to the market place or promote an existing brand or product. Developing segments and profiles and understanding the motivations of the individual groups, are critical to creating a marketing plan with impact. The plan makes recommendations about which vehicles work best in each segment and why.

Kaleidoscope has developed a proven methodology � SCOPE � that ensures the success of your programs. By implementing the Balanced Scorecard approach, all your initiatives are measured to ensure accurate results from your programs, and a growth plan is developed.

Services:

Market Research:
Market research will ensure that your marketing is on target and your customers are responding to the message. Kaleidoscope will determine individual market segments, discover and analyze trends, and explore niche opportunities in your industry.

Marketing Strategy:
Using the Balanced Scorecard approach, the strategy will capture goals and develop initiatives, with objectives attached to ensure success. Kaleidoscope will complement the strategy with a complete project plan and measurables.

Brand Development: A strong brand is one of a firm's best assets - a promise, a mark of quality, a symbol of trust and an asset in itself. Let Kaleidoscope help develop a strategy to maximize your brand;

Public Relations: Public relations is a very powerful tool in attracting new customers, maintaining loyalty with existing ones and increasing the profile of your organization. Kaleidoscope can help increase your profile;

Advertising: Today�s consumer is bombarded by thousands of messages a day. It is a challenge to make your advertising stand out. Kaleidoscope�s innovation can encourage your customers to buy;

Print Media: Print media can be created to reach the mass or to target a specific audience. We make the most of your budget while retaining your brand and message; and

New Media: Many of today�s innovative companies are maximizing their marketing efforts through technology. We can help you plan and create the programs to maximize permission marketing and Web site development opportunities.

Product Launches:
An effective product launch will accurately position your new product or service in the market place. It is important to consider many elements such as brand, venue, and competitive market before launching to ensure it is on target. The Kaleidoscope team has experience in launching financial services and technology solutions in Canada and the U.S.