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At
Kaleidoscope, we are committed to working in partnership with
our Clients to support their business objectives and provide measurable results. Stellar customer service is the foundation of the Kaleidoscope promise with a continual vision of adding value in everything the Company develops. An integral part of our
SCOPE process is
gathering Client feedback so that we can constantly improve the quality of work we do for you.
The principal shareholders of Kaleidoscope have developed strategic marketing and project managed initiatives for
Clients and employers across a wide number of industries and from many different sectors: |
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Financial Services:
- Cervus Financial (a Canadian
mortgage lender). Developed branding, Web
site, marketing collateral, tradeshow
materials, incentive promotions.
- Canadian Institute of Mortgage
Brokers and Lenders (CIMBL) (an
association dedicated to awareness and
education in the mortgage industry). Creative
in print advertising and media placement,
marketing collateral and email
communications.
- f/A Connect (an Internet
workplace for financial advisors). Developed
brand identity, marketing materials, trade
show booth, art directed Web site design.
- Fidelity Mutual Funds* (one
of the top mutual fund companies in the
world). Developed pension plan programs,
complete with investor communication plans.
- Franklin Templeton Investments (a
mutual fund company). Developed consumer and
supporting advisor pieces to promote their
RESPs.
- GT Global/AIM Fund Management*
(one of the top 10 mutual fund companies).
Developed the brand and GT Global Identity,
launched 7 funds with support programs,
including creating Henry the Hedgehog
and the FUNds for Kids initiative.
- Scotiabank (one of the top
financial institutions). Spearheaded
Investment Marketing programs designed to
enhance customer awareness.
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Technology:
- Basis100*
(a technology firm for the mortgage banking
industry). Developed the brand and
product launches in Canada, the U.S. and Europe. Managed investor relations, mergers and
acquisition communication plans and
public relations.
- Communicopia
(a Web development firm, specializing in the mutual fund
market). Managed public relations.
-
dealerAccess (a technology firm that
automates the car loan process). Brand
enhancement, sales support materials,
packaging, print advertising
- Fund Library
(an online community for mutual fund
consumers). Refreshed their brand for Web site, managed public relations.
- Hanco Enterprises
(an enterprise resource planning and
asset management firm). Developed
branding, marketing plan and implemented
full roll-out. Developed human resource and client management processes and procedures.
- Hanco Technologies
(a radio frequency technology supplier). Developed product marketing and branding plan, new business and sales support.
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Microsoft Canada (leading
manufacturer of office software).
Created a series of educational
breakfast seminars, trade show, signage,
presentations. Ongoing marketing
services.
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Government:
- LCBO
(national alcoholic beverage retailer).
Managed program for the Commonwealth Games
to support their award-winning merchandising.
- Employment Equity Commission
(branch of government designed to ensure employment
equity). Developed a trade show booth and supporting materials.
- Milk Marketing Board
(a government division to encourage consumption of milk
products). Developed premiums and promotional materials.
- City of North York
(government division responsible for
North York Region). Designed Training Branch
logo for Parks and Recreation.
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Retail:
- Coleman Canada
(maker of camping and outdoor
equipment). Developed packaging for outerwear and small camping supplies.
- Pharma Plus
(a national drug store chain). Managed
artwork and production of all flyers and internal signage, including cross promotions.
- PC LegalWorks
(a legal firm developing a series of books and CD’s designed to enable
consumers to manage their own legal
affairs). Developed strategic marketing
plan, logo design and brand identity, packaging, art directed and produced a 200 page legal guide, developed advertising and media buy.
- P. Lawson Travel
(a national travel agency). Developed
national ad campaign to communicate the transition from P. Lawson Travel to Carlson Wagonlit. Handled
this creative transition including the
launch of a national newspaper campaign.
- Fun Sun Tours
(a wholesale travel agency). Developed marketing strategy to increase brand awareness within the industry, which included a loyalty programme and a company mascot.
- Bramalea
Homes (a developer for residential
homes). Developed and produced nationally run newspaper advertising, premiums and
promotions and trade show booths.
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Non-Profit:
- Textile Museum of Canada
(non-profit museum, housing some of the
world’s finest textiles). Developed
invitations and collateral support for
various fundraising events.
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* Projects
and initiatives completed while in the
employ of company indicated.
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Solution Showcase:
We are pleased to highlight additional solutions.
view
>>>
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