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SCOPE - Kaleidoscope’s Process for Effective Delivery
SCOPE is Kaleidoscope’s proprietary process for discovering your needs and delivering a strategic plan. We can guarantee satisfaction because SCOPE helps us confirm what you need. SCOPE is the acronym that refers to this process:
- Scale – Determines the “desired results” of the project. We will conduct an interview called a “Client Needs Consultation” to fully identify all marketing and communication needs. A formal “Client Needs” document will be developed from this meeting and next steps determined.
- Compile -
We conduct and compile research so that we can accurately develop a strategic plan for you. On your behalf, we research target market, economic factors, demographic and psychographic indicators, trends, the competition and uncover potential niche markets.
- Originate –
Kaleidoscope develops the “Innovative Roadmap” through brainstorming sessions both internally and with your team. Based on interviews, research and brainstorming, we create a strategic plan, including tactical recommendations.
- Project Plan –
We can implement the strategy on your
behalf or we can provide your internal
team with a comprehensive
“Implementation Power Handbook”,
complete with creative briefs, resource
allocation, pricing and critical path.
The vast network of talent in the
Kaleidoscope
Community guarantees a
quality product.
- Evaluate
-
Kaleidoscope stands by the importance of measuring marketing and communication initiatives. We ask you to complete a “Client Satisfaction Feedback Form” so that Kaleidoscope can constantly improve our service and offerings to you.
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SCOPE – The Formula for Success
The team at Kaleidoscope believes that there is a higher likelihood of success in having a comprehensive strategic plan in place before embarking on
a tactical project – you have to have a strategy in place to ensure you reach your ultimate goal. A comprehensive plan includes orientation, strategy and implementation:
- Preliminary Orientation and
High Level Marketing Recommendations:
As part of our
initial meeting, we commit to understanding your business products and objectives. We will then develop a high level outline including the parameters and proposed costs of developing a strategic marketing plan.
- Corporate Marketing
Strategy:
Kaleidoscope will work with senior management to develop a strategic plan that supports
your corporate goals and initiatives. This plan includes marketing goals, strategic objectives, rationale, market research, value propositions,
tactics and a preliminary implementation budget. A recommendation of metrics by which to measure the success of implementation will also be included.
- Project Plan and/or
Implementation:
We will design a
plan for you that outlines how to execute on the individual
recommendations, including a fine-tuned budget, measurables and a critical path for delivery. Kaleidoscope can manage the execution of the plan through to
delivery, or work with your internal
marketing team.
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