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Kaleidoscope works through a full day program to assist clients in developing their messaging.
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The process of developing and executing an effective public relations plan is critical to success.
Kaleidoscope seeks to understand what you want to achieve and
develops a comprehensive plan to get there. Building the strategy will encompass the following
components:
- Public
relations plan -
we develop the plan, including program objectives, goals, tactics and desired measurables. A good PR strategy addresses how a story should break in the news
- Key messages and positioning
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we develop messages, focusing on core value propositions and point of
differentiation
- Media kit
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Kaleidoscope will draft media kit elements, including press releases, backgrounders, stat sheet, white
papers
- Media training
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we ensure all spokespeople are media trained and
prepared
- Trade press briefing
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we promote the product or service through the appropriate trade. Determine the benefits of giving one publication to get the
“scoop”
- Mass launch
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Kaleidoscope will disseminate the
release over newswire service and
arrange a press launch
- Support
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support your initiatives with trade show or marketing
support
- Promote
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we will explore speaker opportunities for dedicated
spokespeople
- Develop
- case studies and user
testimonials are useful to support the
release
- Measure
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Kaleidoscope will measure and compile the
results. Then, we incorporate
these results into the ongoing plan
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