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One of
our unique value propositions is
Kaleidoscope's commitment to our Clients to
attach metrics to all relevant initiatives – leading to measurable results.
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Public Relations
- Kaleidoscope will compile copies of all publications and interviews when your
organization is featured
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With regards to newspaper or magazine, we calculate the lines dedicated to covering the business. For radio or television,
we calculate the air
time
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We determine one-time ad rate for space in publication or 30-second radio or television
spot
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Multiply ad space by cost to advertise
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Multiply by 3 to determine the third party PR
factor
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