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In today’s competitive economy, many businesses are looking to reduce costs and make every marketing dollar go further.
Print media, the creation and execution of marketing materials, can be positioned to reach the mass or planned and produced to target a specific audience. Material such as brochures, point-of-sale (POS), direct mail or billboards, fall within the print media group. Without a good understanding of the print process, companies
may not be getting the best value possible
for their investment.
It takes an expert with several years of experience to know print media and understand how to maximize
your print dollars. With change, comes improvements in the way things are produced. This is true with print. Technology has improved the printing industry over the past 5 – 10 years with the advent of digital printing. Knowing how to get the best print value is important in the success of a print campaign.
The Kaleidoscope team can help. With a combined 25
years of experience in print production, we have managed projects with print runs exceeding one million
units to limited quantity customized gold foil invitations and everything in between. We can recommend cost-effective solutions to make the most of your printing dollars and ensure that your message is communicated in a way that represents the image of your company. |
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Services
Creative Direction:
Print media should reinforce your brand, and clearly communicate your message. Directing the creative development of companies such as Basis100, Hanco Technologies, GT Global and f/A Connect, our team
offers years of experience that ensures your print media accurately reflects your business.
Illustration and Photography:
Setting the tone through visual art means knowing who can best create it. We’ve worked with many local and international specialists in the creative world. Kaleidoscope guarantees creative satisfaction and results.
Graphic Design:
Putting the ideas on paper demands an expert eye for balance and colour and an extensive knowledge of type. Knowing the details of production
and understanding how to prepare the file for the printer makes a stellar final product. Kaleidoscope designers offer
fresh and unique styles so that we can provide the best solution to our Clients.
Print Production:
Print production is the project management of the entire print process, including paper stock recommendations, film, colour management, printing and finishing. The Kaleidoscope team has managed print for
Clients in corporate and retail environments.
Direct Marketing:
With planning and a good database to build
from Kaleidoscope, a direct marketing
program will successfully achieve your goals in a timely and cost effective way. Targeting communications and unique offers to niche audiences is one of the
most effective marketing vehicles today. Well designed and relevant messages will result in maximized response rates.
Premiums and Incentives:
Premiums and incentives are beneficial in getting your brand out to your audience. Choosing something that piques their attention will guarantee that they will use and appreciate the premium and, in doing so,
reinforce the brand. Kaleidoscope has a reputation for researching intriguing and cost effective premiums.
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