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Developing a Web site requires the marriage of technology,
design and content. The following is the
process that kaleidoscope follows when
developing a Web site:Web Site Plan – develop the plan, including program objectives, goals, tactics, tone and manner. A good Web strategy has clearly defined goals as to what you expect the Web site to deliver.
- Measurability – determine objectives and incorporate tracking programs.
- Develop a site map – incorporate a navigation that is intuitive to your users and outline the flow of
information.
- User Interface – ensure that the user interface is efficient from a technology point of view and that the creative does not hinder the usability of the site.
- Creative Development – ensure that the site reflects your brand and represents your organization in a consistent way through colours and images.
- Content Development – write Web-friendly copy, considering the multiple audiences that the Web site attracts.
- Testing and Quality Control – develop a preliminary site where you have the opportunity to test and quality control the navigation, copy.
- Feedback – launch to a beta group for input.
- Launch – unveil the new site, supported by marketing and communications.
- Measure the results.
- Incorporate lessons learned into next Web plan.
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