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Q: What are the benefits of having a company Web site?

A:
A Web site that is technologically advanced can enhance the stature and reputation of a company in a highly competitive market. It is a cost-effective way for customers to better understand your business, allowing them the opportunity to learn about you at their pace. It is often the initial step for customers interested in your products. Having an up-to-date Web site is very important. The Web site is a very flexible tool to provide instant updates and information.
Q: What is the difference between Intranet and Internet?

A:
An Internet, or Web site, is outwardly facing and is generally directed towards your current and potential customers, shareholders and other stakeholders. It usually indicates business information, products or services, and key management. An Intranet, on the other hand, is inwardly facing and is generally a management tool for employees. This is where internal communications are located and could include sales figures, proprietary product information or documents that provide additional information not publicly available. In some cases, clients have restricted access to certain parts of an organization’s Intranet site. An Extranet is a private connection between two companies – usually in a supplier/client relationship. An Extranet usually provides tracking of sales orders, invoicing, or Q&A’s.
Q: What are the benefits of having a company Intranet?

A:
A company’s business is based on information sharing between employees. In such cases, even small increases in an individual’s productivity can have a significant overall impact within a knowledge-based information organization. A well designed Intranet will make your employees more efficient, removing some of the frustrating barriers to productivity. Study results show that 80% of companies surveyed generated a positive ROI (Return On Investment), with an average annualized return of 38%. Positive ROI indicates that the quantifiable benefits of an Intranet application exceed the costs of its implementation.
Q: What is Opt-in marketing?

A: Opt-in marketing is the gem of email marketing today. By providing tangible information and offers to identified target groups a successful return is highly likely. Some of the benefits are as follows:

  • Ability to pre-qualify your market(s)
     
  • Cost effective
     
  • Creative
     
  • Increases audience size for little additional cost
     
  • Creates a platform for special offers and targeted information
     
  • Generates revenue
     
  • Excellent forum for vehicles such as; e-newsletters, letters, offers, previews, announcements, relevant links, advertisements, coupons, bulletins
 
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