 |
|
 |
 |
|
|
|
|
| |
|
 |
|
 |
|
The
kaleidoscope was invented in 1816 by Sir David Brewster - a Scottish scientist and member of the Royal Society. It is made up of loose pieces of coloured glass, placed between two flat plates and two mirrors. When turned, the glass creates beautiful and symmetrical shapes that are substantially more complicated than the individual pieces. The name "Kaleidoscope" was derived from the Greek
KALOS meaning Beautiful and EIDOS meaning
Form. |
|
|
|
|
|
|
|
|
|
The name Kaleidoscope was chosen to represent a metaphor for Kaleidoscope's ability to see, through multi-faceted lenses, innovative marketing solutions for
Clients’ business needs. It represents:
- Innovation – Balance, colour and shape represent the creative approach taken to forming a strategy.
- Change and Flexibility - As the
kaleidoscope shifts, we are able to see solutions through a different lens (a change in the way you think) to develop innovative solutions.
- Transformation -
The art of bringing the individual pieces into a masterpiece more powerful than the individual.
|
|
|
|
|
|
|
|
|
|
|
|
|
