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How strong is your Brand?
Take a moment to determine how strong your
brand is. Select the answer that most
accurately reflects your current brand
situation. Then tally up your score
and see if you could use Kaleidoscope's
help.
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1. How well do you understand your audience?
3 Exceptionally well - they provide ongoing feedback
2 Isn’t everyone our audience – the sales are good
1 Fairly well…I think
2. How different is your brand from your
competitors' brand?
3 Very different - we pride ourselves on being unique in the market place
2 We try to be different but don’t want to be too radical
1 We follow the industry standards for brand
3. How active is your lead generation?
3 So many leads we can barely keep up
2 Slow but steady
1 What lead generation?
4. How visible is your brand in today's
market place?
3 Highly visible
2 Fairly visible
1 Invisible
5. How often do you evaluate your brand?
3 We are always conscious of how initiatives affect our brand
2 Once a year - at our strategy sessions
1 What's a brand?
6. How loyal are your customers?
3 We have a solid relationship with open communication
2 We are always concerned that we will lose our
Clients to the competition
1 Our Clients don’t have a lot of choice -
they have to use us
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Add up your score and see how your brand rates:
6 to
9
10 to 13
14 to 17
18
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Your brand needs serious attention. We can help.
Your brand is at risk. We can help you re-build it.
Brand is obviously important to you. Let’s take it to the next level.
Congratulations. You win the “brand recognition of the year" award. |
Kaleidoscope
has many years of experience in developing
strong brands. We look forward to working
with you to elevate your brand.
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