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For many businesses, advertising is necessary to build your business. Research indicates that the average adult consumer sees an average of 33,000 television commercials and 90,000 print ads a year. The challenge is that your target market is being bombarded with hundreds of messages a day and has learned to scan but not retain information. In order to differentiate yourself and develop effective advertising, you need to think in consumer terms and clearly indicate the benefit to them.
Repeat exposure is key to successful advertising. Typically, an ad will run nine times before a new prospect consciously notices it and, even then, two out of every three times you expose a prospect to your marketing message, it’s ignored. That means you have to expose a customer to your message an average of 27 times before he or she will buy.
Kaleidoscope can create an advertising
campaign for you that is effective and
measurable. more
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Services:
Print:
Print advertising includes magazines, newspapers and mass mail initiatives. As part of your marketing program, Kaleidoscope will develop the message and creative, negotiate the media and manage the process.
Radio:
Radio ads can be very cost effective and provide unique opportunities to be very creative. Because your audience is only using audio sensory, radio
has short-term impact. Kaleidoscope will incorporate techniques to ensure your message is not only heard, but retained.
Television:
Television should be considered if you are interested in reaching a mass audience and only with a substantial budget. Our creative and production teams can develop a commercial that will deliver your message with maximum impact.
Media buying:
Your ads can only be effective if the correct target market is exposed to them. It is critical that your media buy accurately reflects this market. Kaleidoscope has years of experience in negotiating media space and will ensure your message reaches your audience.
Outdoor:
Outdoor advertising consists of banners or bill boards that are highly visible from the street. Subway posters and transit shelters are considered outdoor as they reach a mass audience consistently. There are specific tactics that Kaleidoscope employs that will make outdoor an integral part of the success of an overall program.
Direct mail:
Direct mail is a very effective way to create dedicated messaging directed to your customers and make it easy to buy from you. In addition, it is easy to measure the results, providing an opportunity to accurately modify your program. Kaleidoscope understands the specific requirements that make direct mail a success for you.
DRTV – Direct Response Television
DRTV should be used to complement your direct mail or print advertising program. It is a cost effective way to build sales and generate leads, using a specific call to action to purchase immediately. DRTV can include
half hour infomercials or 60-second commercials with contact information clearly indicated. We work with a team of DRTV professionals that can increase your brand awareness and initiate a response through a comprehensive program.
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