A: It really depends on two major things. How your audience will respond to your message and how much money you have in your budget. Considering segment interests and motivations is key. Trade publications can be an alternative choice, depending on strategy and audience. 

A: Display ads are generally placed in magazines or newspapers. They typically have attractive images with minimal copy and are designed to promote an organization’s brand or product. If a phone number or URL, along with a strong call to action is incorporated, this is called a direct response ad. A classified ad is designed to sell a product or service immediately and is a harder sell. Understanding what your goals are will help you make the correct ad decision.